MEDIEVAL ITALY WORKSHOP

15th October 2016

THE 2016 WORKSHOP PRESENTS “CANTINE&CASTELLI”: A MEDIEVAL ITALY PRODUCT COMBINING A VISIT TO CASTLES IN TRENTO PROVINCE WITH SELECTED, QUALITY WINE TRAILS.

Aims:  

  • To promote historical and wine tourism in the Trento area in order to increase quality incoming business;
  • To promote and market “Cantine&Castelli” on the domestic and international tourism market by means of interested buyers and other distribution channels;
  • To present the potential of the Medieval Italy project, a combination of locations and experiences offering an opportunity of authentic time travel.

Target:

  • International buyers interested in Italian destinations, combining locations and quality historical itineraries with wine-tasting tour;
  • International buyers interested in offering Medieval Italyin their home country;
  • Partners (service suppliers, local authorities and wineries) interested in cooperating with Medieval Italy.

SEND THE PRE-ACCREDITATION FORM TO SIGN UP FOR THE WORKSHOP FREE-OF-CHARGE AS A BUYER OR PARTNER

WHO ARE BUYERS?

  • They are qualified Tour Operators, Agents and Tour Leaders;
  • They are interested in lesser-known destinations in Italy that have a strong element of history or re-enactment, for individuals and small groups;
  • They are interested in new tourism and culture products comprising experiences that are exclusive and customisable;They are interested in discovering the potential of Medieval Italy™, a new concept of tourism that involves learning about history and culture in the best medieval locations in Italy, tipped to enjoy exponential growth in the next 5-10 years.
HOST PACKAGE FOR BUYERS:
  • 2 nights (14th and 15th October) in double room with breakfast in 3 or 4-star hotel in Trento
  • participation in the Medieval Italy™ workshop on the “Cantine&Castelli” product (15th October, Buonconsiglio Castle)
  • an educational tour “Cantine&Castelli” in the Trento and Rovereto territory (16th October)
  • light working lunches and dinners (15th and 16th October) and wine tasting at the chosen winery (16th October)
  • transfer, if wished to/from APT Verona and to/from Trento railway station (this must be specially requested and is subject to the approval of the organisers)
PRE-ACCREDITATION

WHO ARE PARTNERS?

  • They are public bodies, associations, consortia, cooperatives, business owners, companies, private individuals who are site managers (for villages, castles, museums, accommodations, heritage accommodations, historical routes, cellars and the like) with an authentically medieval origin and identity. These can offer accommodation or simply be open to visitors, perhaps with potential for organising events and/or experiences of re-enactment and food and wine history;
  • They are interested in promoting and marketing their medieval location to a qualified target of Italian and international tourist operators (B2B channel) and to private enthusiasts (B2C channel);
  • They are interested in learning about the contents of offer based on themed product: Castles & Wineries;
  • They are interested in becoming partners of the branded product, Medieval Italy.
PRE-ACCREDITATION
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Invest in Medieval Italy™: the best medieval places in Italy where you can experience authentic medieval tourism.

Tour operators, agencies, Italian and foreign travel agents who want to discover new Italian History & Heritage products, with special interest in:

Register as a Hosted Buyer for the fourth edition of FMT: you will take part in the workshop and the educational tour, which includes a fantastic medieval experience.

Registrations by buyers are subject to approval by the Organisers Office.

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*Non sono incluse ne rimborsabili altre spese di viaggio.

**L’host package è da intendersi per un solo partecipante. L’eventuale accompagnatore dovrà essere validato dalla segreteria organizzativa che si riserva di preventivare il costo di partecipazione.

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