7 October 2017 - Sala delle Marangonerie – Castello del Buonconsiglio, Trento

At the 2017 edition of the Workshop, in the splendid setting of Buonconsiglio Castle in

Trento, there will be a select offer of Medieval ItalyTM partners from two excellent regions of Italy: Tuscany and Trentino. In particular:

  • Castles
  • Wine producing firms
  • Heritage accommodations
  • Historical re-enactment groups
  • Museum visits in smaller towns of artistic interest
  • Representatives of municipal administration (Medieval Places)

meet international demand (Tour Operator Buyers) interested in the Medieval Italy that combines lesser-known places of artistic and historical interest with experiences of medieval living and historical re-enactment, castles and mansions with excellent wine tourism trails.


  • To present the potential of the Medieval Italy™ project, a combination of locations and experiences offering an opportunity of authentic time travel.
  • To promote authentic medieval life to the international market, including art and cultural tours, accommodation in prestigious castles and wine tasting tours in Tuscany and Trentino.
  • To promote medieval and wine tourism in Trentino in order to increase incoming quality business;


  • International buyers interested in italian destinations & tours, combining locations and exclusive historical itineraries, places of authentic medieval life as well as excellent selected wine tasting
  • International buyers interested in offering the Medieval Italy™ package in their home country;
  • Partners (valuable medieval guest accomodation, historical performance companies, council administration, castles and wineries)interested in working with Medieval Italy.


Who is the buyer

  • They are qualified Tour Operators, Agents and Tour Leaders;
  • They are interested in lesser-known destinations in Italy that have a strong element of history or re-enactment, for individuals and small groups;
  • They are interested in new tourism and culture products comprising experiences that are exclusive and customisable;They are interested in discovering the potential of Medieval Italy™, a new concept of tourism that involves learning about history and culture in the best medieval locations in Italy, tipped to enjoy exponential growth in the next 5-10 years.
  • Medieval Italy Fam Trip consists in 3 days and 2 nights in Tuscany, through authentic medieval places and itineraries among art e culture, treasures, castles, taste and traditions. Including transfers, rievocative folkloristic shows, medieval meals and tastings and accommodation on 4 th and 5 th October.
  • 6th and 7th October: Workshop in Trento, accommodation in double rooms at Grand Hotel di Trento ****. (8 th October night can be included according to flight times)
  • 7th October: Medieval Italy Workshop at Sala delle Marangonerie – Castello del Buonconsiglio, Trento
  • 8th October: Educational Tour in the territory of Trento
  • Breakfast and light lunches included
  • Transfer to/from Verona Airport and Trento railway station on request, subject to approval.
  • No other travel costs are included nor refundable
  • The guest package is valid for one person per agency. The participation of an extra person can be requested, and subject to approval the cost will be communicated.

Who is the Partner

  • They are public bodies, associations, consortia, cooperatives, business owners, companies, private individuals who are site managers (for villages, castles, museums, accommodations, heritage accommodations, historical routes, cellars and the like) with an authentically medieval origin and identity. These can offer accommodation or simply be open to visitors, perhaps with potential for organising events and/or experiences of re-enactment and food and wine history;
  • They are interested in promoting and marketing their medieval location to a qualified target of Italian and international tourist operators (B2B channel) and to private enthusiasts (B2C channel);
  • They are interested in learning about the contents of offer based on themed product: Castles & Wineries;
  • They are interested in becoming partners of the branded product, Medieval Italy.
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Invest in Medieval Italy™: the best medieval places in Italy where you can experience authentic medieval tourism.

Tour operators, agencies, Italian and foreign travel agents who want to discover new Italian History & Heritage products, with special interest in:

Register as a Hosted Buyer for the fourth edition of FMT: you will take part in the workshop and the educational tour, which includes a fantastic medieval experience.

Registrations by buyers are subject to approval by the Organisers Office.



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*Non sono incluse ne rimborsabili altre spese di viaggio.

**L’host package è da intendersi per un solo partecipante. L’eventuale accompagnatore dovrà essere validato dalla segreteria organizzativa che si riserva di preventivare il costo di partecipazione.

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